A slice of mystery
Basilico has been feeding Londoners with high quality wood-fire pizzas for 20 years. With 12 takeaway stores across the capital, they have been the choice of the pizza lover for a generation – including the Goldfish team!
Basilico came to Goldfish with a need to improve their marketing activities. Building on that, they wanted to reimagine the business in a Deliveroo world where restaurant quality food is now available for delivery, for every cuisine, everywhere. They recognised that they had lost their USP. But how to get their (rounded) edge back?
They came to Goldfish to understand their customers and their changing tastes.
What could be a sustainable business model for them, their investors, their franchisees and their customers?
To do that we needed to understand everyone involved. What we discovered was a bigger problem than marketing. Something wasn’t right. We began to look into the rest of the business too. We discovered problems that the existing management hadn’t noticed, that explained what had been happening to their sales and their position in the market.
Goldfish have shown real intelligence and grit to get to the root of our problems. They gain crucial insights that we miss and always come up with smart solutions. No matter what the issue they have taken it on with the commitment of partners, not just a marketing agency.
Tim Alanthwaite, owner and chair of Basilico