An aging population requires ever more resources from councils – by some estimates over 1/3rd of local government spending is on social care, much of it supporting the elderly at home.
Birmingham City Council is Europe’s largest local authority and wanted to understand if technology could help support their elderly residents retain their independence and stay at home longer. They and two other councils bid for Local Digital Fund support for a discovery project.
They came to Goldfish to manage the project and help understand what the end users really wanted from technology.
We did that but then also helped develop a model for national not-for-profit homecare service, which could use AI to save £100ms in homecare costs and improve the lives of 10,000s of people
The big picture
Technology can clearly help people stay in their homes. But the elderly are not one homogenous mass. They have very different needs, different attitudes to technology, with different mixtures of formal/informal carers who themselves have different levels of confidence with tech. And lots of different technologies. So how do you get to understand all these customers and create a system that can cope with that range of variables?