Why so Cheerful?
Ed Miliband and Geoff Lloyd had an idea, about ideas. In a world of division, deception, climate crisis and splintered societies, Ed and Geoff decided to take a brighter look at the world we live in, and find out what’s shaping our futures for the better.
When we met Ed and Geoff, they had already produced over 50 episodes of Reasons to be Cheerful, one of the most popular and thought-provoking podcasts in the UK today.
Reasons to be Cheerful was just the beginning though.
They came to Goldfish to create a movement for change, communicated superbly, which engaged an optimistic and thoughtful audience and galvanised them around the ideas which could fix our world. They wanted to understand their listeners and why they listened to the podcast. What would move them from listening to ideas to taking actions?
The big picture
How can a great podcast about ideas lead to a better world? How can it practically help change the world? With government? Despite government?